Digital out of home advertising (DOOH)
Digital Out of Home Advertising, also called DOOH, is advertising on digital screens people see while they are out in the real world. RoofAds brings DOOH to the streets with rooftop LED displays on cars, starting in Pensacola, Florida, and expanding city by city.
City launching first, Pensacola, FL
Reach local customers
6 Easy Benefits of Digital Out of Home Advertising
Real world visibility
Your message shows up where people actually look, on the road, near stores, and around venues.
Repeat exposure
Commuters and locals see you more than once across the week.
Local targeting
Local targeting Run Digital Out of Home Advertising in the areas that matter, main corridors, neighborhoods, shopping zones, and event hotspots.
Flexible scheduling
Great for weekends, seasonal offers, grand openings, and event weeks.
Less digital fatigue
DOOH does not compete with endless scrolling and ad blindness the same way online ads do.
Simple measurement
You can pair DOOH with short URLs, promo codes, and campaign summaries to understand lift.
ROOFADS DOOH Platform
Plan, launch, and manage your rooftop campaigns in one place. The RoofAds platform is built to be simple, even if you have never run Digital Out of Home Advertising before.
• Set campaign parameters, city, dates, and goals
• Upload creative and get it approved for launch
• Monitor campaign status and schedule updates
• Review a post campaign summary and keep receipts organize
About us
What ROOFADS does
ROOFADS makes rooftop advertising easy. Advertisers set up campaigns online, choose cities and time windows, then our platform delivers their ads to LED displays on partner vehicles. Drivers keep using their cars as usual and get paid for every active campaign they carry.
Where we are launching
We are starting in Pensacola, Florida, then expanding city by city based on demand. If your city is not live yet, click Start in my city to request a launch and get early access updates.
Who ROOFADS is for
RoofAds is built for local businesses that want more visibility, regional brands that need street level reach, and agencies looking for flexible DOOH inventory. Great for grand openings, limited time offers, events, and ongoing local awareness.
Have Questions?
Digital Out of Home Advertising FAQ
What is Digital Out of Home Advertising?
Digital Out of Home Advertising, DOOH, is advertising on digital screens in the real world. It includes formats like digital billboards, transit displays, and digital screens that reach people while they are out and about.
How is mobile DOOH different from a traditional billboard?
Traditional billboards are fixed to one location. Mobile DOOH uses screens that move through areas, which increases reach across neighborhoods and corridors.
Where is RoofAds available right now?
RoofAds is launching in Pensacola, Florida first. We are expanding city by city based on demand from advertisers and driver availability.
What types of businesses use DOOH?
Digital Out of Home Advertising works well for restaurants, retail, gyms, home services, real estate, events, and local professional services. It is especially useful for promotions, grand openings, and steady awareness in a defined area.
How do I measure results from DOOH?
Common methods include short URLs, QR codes, promo codes, and dedicated landing pages. You can also watch for lift in branded searches, calls, store visits, and website traffic during the campaign window.
What makes a good DOOH campaign length?
Short campaigns are great for announcements and events, longer campaigns are better for awareness and repeat exposure. A simple approach is to start with a focused run, then scale once you see what resonates.
Can I change my creative during a campaign?
Many DOOH campaigns can support creative updates or rotation, depending on campaign setup. The RoofAds platform is designed to make it easy to upload creative and manage approvals.
Is DOOH better than online ads?
They do different jobs. Online ads are great for direct clicks and retargeting, DOOH is strong for local awareness and repeat visibility, and they often perform best together.
What is the difference between DOOH and OOH?
OOH is the broader category, out of home advertising, which includes static billboards and signs. DOOH is the digital version, which can support scheduling and creative rotation.
