60,000 impressions
Is billboard advertising worth it?
Mobile Billboard Cost Calculator + Marketing ROI Calculator
Estimate mobile billboard advertising cost in seconds. Use our billboard cost calculator to compare mobile billboard prices by budget, then run the marketing ROI calculator to forecast impressions, customers, CPA, profit, and ROI.
Mobile Billboard Advertising Prices by Budget
(CPM Volume Pricing)
Our mobile billboard advertising prices are based on estimated impressions (CPM). Pick a budget to see your estimated reach and effective CPM. Larger campaigns often lower the CPM through volume pricing. These estimates help you plan your mobile billboard cost before launching.
Starter Pack $475
$475
Good for a local shop or restaurant, testing mobile billboard ads
Growth Pack
$4,500
Ideal for regional brands or multi location advertisers
City Takeover
$39,000
Own the ROOFADS network! Maximum presence in your city
Marketing ROI Calculator for Mobile Billboard Cost
This marketing ROI calculator estimates results from your inputs (profit per new customer, budget, and conversion rate). It returns projected impressions, expected customers, total profit, net profit, return of investment (ROI), CPA, and the break-even conversion rate—so you can sanity-check whether your mobile billboard advertising cost matches your margins.
Advertising ROI Calculator
Estimate your potential return based on profit per new customer, budget, and conversion rate.
Your assumptions
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CPM model:auto-adjusted by budget (volume discounts)
Estimated results
Cost per 1,000 views (CPM)
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Purchased views (impressions)
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Expected new customers
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Total profit
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Net (profit − ad spend)
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Return of investment (ROI)
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Cost per acquisition (CPA)
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Break-even Conversion Rate
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Note: This is an estimate. Actual results depend on creative, offer, targeting, and seasonality.
Mobile billboard cost depends on a few controllable variables: the number of vehicles, campaign duration, and how concentrated you want your routes and zones to be. Unlike static billboards, mobile billboard campaigns can be scaled quickly—adding vehicles increases reach, and extending duration increases frequency.
Key factors that influence mobile billboard advertising cost:
- Market & density: busier corridors typically deliver more impressions.
- Campaign length: one week vs. multi-week flights changes total impressions and frequency.
- Fleet size: more vehicles increases coverage and repeat exposure.
- Targeting & routing: city-core saturation vs. broader regional routes.
- Creative & message clarity: stronger creatives improve response and ROI more than marginal CPM changes.
Use the calculator above to compare mobile billboard advertising prices by budget and impressions, then use the ROI calculator to estimate customers, CPA, and ROI based on your offer and conversion assumptions.
Formulas we use
Impressions ≈ Budget ÷ (CPM / 1,000)
Customers ≈ Impressions × Conversion Rate
Net Profit = (Customers × Profit per Customer) − Budget
ROI = Net Profit ÷ Budget
CPA = Budget ÷ Customers
Mobile Billboard Advertising Cost & ROI FAQ
We are happy to answer your questions.
How much does mobile billboard advertising cost?
Mobile billboard advertising cost varies by market, campaign duration, and fleet size. The fastest way to estimate is to use a billboard cost calculator that converts budget into impressions (CPM), then model ROI using your profit and conversion rate.
What’s included in mobile billboard advertising prices?
Pricing typically reflects estimated impressions delivered during the campaign flight. Some campaigns may also include routing, reporting, and operational coordination; creative production may be separate depending on the provider.
Are mobile billboard prices cheaper than traditional billboards?
They can be, especially when you value flexibility and route-based targeting. Traditional billboards are fixed placements, while mobile campaigns can concentrate exposure where your customers actually travel.
What is a billboard cost calculator and what does it estimate?
A billboard cost calculator estimates impressions and CPM from your spend, then helps you compare packages and budgets before you commit.
How do I calculate ROI for mobile billboard advertising?
Use a marketing ROI calculator with your profit per customer and expected conversion rate. The calculator estimates customers, CPA, net profit, and ROI based on projected impressions.
What is a good conversion rate to use for out-of-home (OOH) campaigns?
Conversion rates vary widely by offer, industry, landing page quality, and tracking method. If you’re unsure, start conservative, run a test, and refine assumptions with real performance.
Do mobile billboard advertising prices decrease at higher budgets?
Many providers use volume pricing where CPM can improve as you scale impressions. That’s why comparing budgets side-by-side is helpful.
What’s the difference between CPM and CPA?
CPM is the cost per 1,000 impressions; CPA is the cost per acquired customer. CPM helps you buy reach; CPA helps you judge profitability.
